Resorts, hotels, restaurants, sommeliers and specialized operators.
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Brazilian Wine
Gateway
Brazilian wines, from origin to global markets. An IBRA-COMEX program using Macau as a strategic platform for promotion and commercial connections.
Sector strategy
From Brazilian territory to the international table
Brazilian Wine Gateway is designed to expand the presence of Brazilian wines in Macau and build qualified connections with Mainland China and other markets.
The initiative combines territorial identity, commercial readiness, institutional promotion, experience, content and buyer relationships.
MACAU
A Sino-Lusophone platform for conversations, experiences and business
Importers, distributors, retail, digital commerce and commercial partners.
Fairs, tastings, masterclasses, missions and business meetings.
Gradual market development respecting regulatory and commercial requirements.
Brazilian territories
Diversity worthy of international recognition
The program will value producing regions and fully respect geographical indications, their rules and responsible councils.
Serra Gaúcha
Brazil's main wine region, encompassing wineries, territories and recognized geographical indications.
Campanha Gaúcha
Fine wines and sparkling wines with territorial identity and recognized indication of origin.
High-altitude wines
Southern Brazilian production regions with distinctive climate, soil and maturation.
São Francisco Valley
Brazilian tropical viticulture with distinctive production cycles and identity.
PRIVATE MARK CONCEPTWINEBrazilian Wine
IBRA-COMEX
Brazilian Wine
Selection
IBRA-COMEXPrivate mark
Verified origin, international readiness and qualified promotion
The future private mark should state its actual assessment scope, validity, individual number and public QR verification.
Institutional limit
It will not replace official registrations, analyses, sanitary authorizations, government certifications, geographical indications or import requirements.
Qualification
Five qualification dimensions
Origin and traceability
Company, production unit, declared provenance, winemaking, bottling, batch and vintage.
Technical regularity
Producer and product documents, analyses and category requirements.
Geographical indication
Evidence of the right to use a declared indication of origin or denomination of origin.
Independent selection
Published criteria and future technical and sensory review by independent experts.
International readiness
Commercial presentation, labels, languages, logistics and market documentation.
Experience and promotion
More than displaying bottles: building a market
- International winery and wine catalog
- Professional tastings and masterclasses
- B2B meetings with buyers and distributors
- Relationships with hotels, resorts and restaurants
- Content through Rota da Seda TV
- Future BrazilianHouse B2B integration
Macau 2026
Macau 2026 · Two-stage launch
Institutional presentation
Presentation of the concept at the Brazil–China Invest Summit and dialogue with wineries, organizations and partners.
Commercial activation
Presentation at MIF, buyer engagement, tastings and B2B actions, subject to confirmed partners.
The program is not yet accepting applications, issuing marks or listing officially participating wineries.
Regulations, criteria, technical committee, partners and mark identity will be formalized before operations begin.